Nails need full focus if a woman wants to look like a million bucks at an event, but also nail her professional look and create an impact.
International nail master and business woman Dina Singh decided to bring the popular global gel nail polish brand BLUESKY to India in 2015. As the importer and distributor for the brand, she grew it’s reach to premium salons pan India with great success. Recognising the desperate need for technically trained nail artists for salons and spas, she launched the BLUESKY Nail Academy in Mumbai in 2018 and subsequently in other metros.
Dina speaks to us about her experience in establishing her brand and the effect of COVID 19 on the nail industry.
Sandhya Chipalkatti: The Nail industry is facing a lot of challenges during the lockdown. How are you managing?
These are testing times and everyone has been facing multiple challenges. This is an extremely unprecedented scenario and we need to be careful with each step that we take and need to keep in mind that it is beneficial for both parties, our valued customers and my team.
Slowly and gradually, India is coming out of lockdown at a separate pace in each state; but my team has been working hard and our customers have also been supportive.
Hopefully, we will end the year on a great note!
Our nail artists are professionals who are trained to understand your nails and the look you are aiming for, translating your thought into reality.
Your brand BLUESKY is very popular in salons. You now have a retail line too. Tell us more about the new line and how it is doing?
We cater exclusively to salons, spas, academies, nail artists and freelancers. Our products are not available in stores or on any e-commerce website. Clients buy the products exclusively from us or from our official sub-distributors only.
The 10ml bottles are a hot pick for all beginners, freelancers and nail artists; also to help new salons gauge clients’ demand before moving to the professional line.
In India, we have than 1000 colours of gel polish available in the retail line. For salons and academies with huge footfalls, we recommend our professional line of gel polishes, in 15ml bottles.
When clients are in sync with what their customers need and want, they always opt for the professional line.
What support have you given your partner salons during this period?
At this time, it was important that not only do we reach out and support our customers, but also receive their assistance as both parties have been impacted. Our clients have been extremely supportive in these uncertain days.
Currently services are relatively slow and technicians have the time to invest in training. We have been conducting complimentary training sessions online and offline, sharing latest international trends and techniques to ensure all our nail artists, freelancers and nail masters are at par with global demand and standards.
Besides, we offered our clients the option of paying for products in parts and extended credit period for payments.
How has COVID impacted nail services?
The impact, globally, has been deep but we are like the Phoenix and will rise again & build our empire!
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